Zeetex Introduces Café Zee

Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE.

The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.

Tokyo, Japan – ZEETEX starts off the New Year with yet another proud moment, as the journey continues with the sole aim to diversify into different markets and cater to the needs of the customers by offering them the best solution possible.

 

ZEETEX participated in Tokyo Auto Salon which is one of the chief automobile sector trade shows in Japan, where latest trends and innovations from the auto sector are brought to limelight. The trade show was from January 9^th to 11^th at Makuhari Messe in Tokyo, where ZEETEX was allotted a separate booth by its key Japanese Customer – AUTOWAY.

 

ZEETEX exhibited its wide range of patterns under different categories including, PCR, LTR, UHP, Winter and SUV 4×4, where the response from the end users and customers was commendable; especially for ZT2000 from PCR, HP1000 from UHP, and S100 from Winter tyres.

 

The mega event was surely a massive springboard for the new innovative automotive products to get promoted and in providing the companies with wide prospects to leverage their business and increase the horizon of their corporate networks.

The 2nd round of the Thailand Drift Series was exciting as expected when the chequered flag was raised on the afternoon of Saturday, 29th November

in the grounds of the Indoor Stadium in East Pattaya.  Leading independent drift drivers and drift teams attended from all over South East Asia and Australia with almost 100 cars to awe their fans during the 2 day event with some sensational drift racing techniques.  Winners received cash prizes and trophies for presenting the best showmanship, and demonstrating taking corners at high speed.

 

Result of Zeetex Family Drift Team Thailand:  It was one of the best weekends for Zeetex drift team again this year, as we collected 2 trophies from our drift team leader, Mr. Chaiyos, (Nueng), who won the 3rd runner-up from Class-A battle.  He lost in semi-final match (due to some mechanical problem) to the eventual winner.

 

For Class-B battle, our 4 of our Zeetex Family Drift Team’s members have passed the qualifying rounds and enter the last 32 battles.  Eventually Mr. Art have won the 2nd runner-up.

 

Apart from these 2 trophies, there are 2 more trophies that were won by Mr. Chaiyos (Nueng) – our key drifter:

–              1st Prize (winner) :  M-Strom Drift Competition (Round #1).  The trophy was granted by one of the royal Thai family members

–              2nd Runner Up:  M-Strom Drift Competition (Round #4)

 

So for the “M-Strom Drift Competition 2014” event, Mr. Chaiyos stands a very good chance to be crowned “Thailand Drift God 2014” as his overall points is now ranked 2nd place.  The final round will be held in Jan or Feb 2015.

Las Vegas, NV – Drivers looking for better traction and mileage can find this news interesting, as ZAFCOexhibited a number of tyre brands at Las Vegas Convention Center from November 4^th to 7^th, 2014.

Being an active participant, ZAFCO unveiled a wide range of categories of its very own brand – ZEETEX –including PCR, TBR, Winter, and SUV / 4×4, claiming to offer the best traction and mileage, while favoring the environment as well. The official launch of the brand ZEETEX in the U.S market took place in last year’s SEMA Show.

 

“We got tremendous response at this year’s SEMA show compared to last year. This could be due to anti-dumping duty on Chinese Tyres. A lot of customers were looking for alternatives and we have different brands from Indonesia and Thailand to accommodate different market needs.” said Director Marketing – ZAFCO International.

 

Café Zee

Café Zee was also the part of ZAFCO’s exhibition in SEMA Show where representatives were there to raise awareness for the cause behind it. Café Zee is a creative concept introduced by ZEETEX which contributes to the next generation through SMILE, where people can enjoy free refreshments while getting their cars serviced. The sole aim of Café Zee is to generate donations for ‘Smile’ – a non-governmental organization in India – that looks after kid’s education. ZEETEX has sponsored 200 children so far through Café Zee project, and is continuing the same for the next year as well.

ZEETEX makes it to Ireland in one of the biggest event of Irish Automotive aftermarket – the Auto Trade EXPO – held at The Citywest Exhibition Center in Dublin recently.

This grand event had nearly 130 exhibitors from all the sectors of the Irish Automotive aftermarket, where ZEETEX Tyres were displayed by Mileage Tyres – our sole distributor in the Irish market.

Mileage Tyres had 2 stands as they displayed the whole range of ZEETEX PCR and LTR categories including ZT1000, ZT2000, HP1000, AT1000, CT1000, SU1000, and HT1000.

This trade only event was a great springboard for the leading international automotive brands like ZEETEX, where more than 3,300 trade visitors were there in this two-day event that sums up the massive success for this one of a kind event ever held in Ireland.

Daisy Tires, Zeetex’s Italian distributor cut the ribbon at the launch of the brand’s latest tyre during Autopromotec in May. The new ICE 1000 studless winter passenger car tyre will be available in sizes ranging from 14 to 17 inches and is said to be part of a new generation of products which are set to replace the S-100 line over the next few years. The ICE 2000C is a winter commercial tyre with zigzag sipes.

 

According to the company, the tyre offers “remarkable handling and enhanced stability on slush and snow surfaces. This tyre is available in 15 and 16 inches with high end load ranges. New product patterns stands up in its own right and ZAFCO is very proud of the results gathered so far and will give our distributors a competitive edge to deliver quality products to end users. This enhances our presence in winter range to a wide spectrum of product range making winter range a viable solution for needs of our distributors”.

ZEETEX has unveiled six new offerings for passenger, UHP, 4×4 and commercial held on March 20 at the Palazzo Phuket, Thailand to meet the ever-widening needs of the European market while buttressing ZEETEX’s superiority as a brand. The successful launch was attended by over 40 Dealers and Distributors from Africa, Middle East and ASEAN countries and garnered positive reviews concerning the new range of tyres.

 

The new offerings are geared to change the ZEETEX tyre scene, offering enhanced dry grip and steering response, good traction, exceptional ride comfort and good handling, exceptional mileage and reduced aquaplaning. All these qualities are aimed at giving drivers the advantage while ensuring a pleasurable ride experience with more miles to the pedal. To spice up affairs, the SU1000 and HP1000 were unveiled to customers during an impressive umbrella spinning performance that left distributors at the event thrilled and speechless.

 

The act merged high speed balancing of umbrellas with the intensity and dynamics of hand-to-hand skills. Next up was a Hakunana Matata Performance by 3 Africans unveiling ZT2000 and CT1000 – showcasing the extreme flexibility of the human body with splits, over spits, backbends and triple-fold. Final performance was Arial Silk by a Chinese lady unveiling AT1000 and HT1000. The launch concluded with the cultural Thai dance.

New series offer better road-handling and traction while delivering longer mileages. ZEETEX has unveiled six new offerings for passenger, UHP, 4×4 and commercial tyres held on February 5 at the Hotel Gut Brandlhof in Austria to meet the ever-widening needs of the European market while buttressing ZEETEX’s superiority as a brand. The successful launch was attended by over 30 to 40 European and Russian distributors and garnered positive reviews concerning the new range of tyres.

 

The new offerings are geared to change the European tyre scene, offering enhanced dry grip and steering response, good traction, exceptional ride comfort and good handling, exceptional mileage and reduced aquaplaning. All these qualities are aimed at giving European drivers the advantage while ensuring a pleasurable ride experience with more miles to the pedal. To spice up affairs, the SU1000 and HP1000 were unveiled to customers during an impressive hoop performance that left distributors at the event thrilled and speechless.

 

The act merged high speed balancing of hoops with the intensity and dynamics of hand-to-hand skills. Next up was a contortionist event – showcasing the extreme flexibility of the human body with splits, over spits, back-bends and triple-fold – to introduce the AT1000, HT1000 and CT1000.

ZAFCO exhibited in Essen with its brand ZEETEX and unveiled ZT1000 as the latest product introduction. The exciting new pattern of ZT1000, which was unveiled during the exhibition, enthralled the audience by its eco-friendly attributes along with the creative manner in which it was launched by the world famous entertainers LaMetta. The stand provided an opportunity for customers to see ZT1000 and learn more about the very positive results of a recent test at IDIADA.

 

In addition, ZEETEX displayed its comprehensive range of passenger and truck tyres for the European market as the brand has recently entered strongly into Italy, France, Germany, Ireland, Portugal, Belgium, Russia and Baltic countries. At the show all their distributors were present in full strength together with their potential customers. “There are exciting new developments on the horizon. Additional patterns and sizes are coming up very soon to support the existing range and further strengthen brand Zeetex” stated Zafar Hussain, Executive Director of Zafco, during the gala dinner which was attended by all the European distributors of Zeetex.